XINHUA Interview: China Offers Business Opportunities for U.S. Companies: U.S. Expert - January 30, 2010

"China has shown itself to be strong, with its GDP growth rate at 8.7 percent in 2009," Anita Tang, managing director of Chicago-based strategy consulting firm Royal Roots Global Inc., said at the Consulting Roundtable held at the University of Chicago's Booth School of Business on Thursday night.

China's new economic development model provides plenty of business opportunities to U.S. companies. China is not only the factory of the world, but also a growing marketplace. For example, Tang said, in 2009, China sold 13 million cars, about 3 million more than the United States.

Another major move by the Chinese government is its "Going Out" policy, which was introduced in the late 1990s. "With the encouragement of the government, Chinese companies are going out to explore international markets with their eyes on brand, technology and new markets," Tang explained.

When asked about her advice to U.S. companies that want to attract Chinese investments, Tang said, "They have to understand where the Chinese come from, their culture, and what they want to achieve here in the U.S. The key is communication and what kind of value you can provide to the Chinese."

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