XINHUA: Int'l Firms Urged to Better Understand Chinese Consumers - May 20, 2011

"To truly understand Chinese consumers, you need take one step further from the data collected in China market. For example, in rural areas the household income level is comparatively low. However, when considering that rural consumers don't usually have a mortgage, no car payments, and eating their own self-grown food, their disposable income level is actually not as low as you think," said Tang.